in Central and Eastern Europe
customer care
Social Marketers Summit Prague 2012
This has been the third year of Social Marketers Summit in Prague and again, it was definitely worth attending! An interesting mix of foreign and local speakers was given a common topic: Show me the money. A penny earned, a penny saved, a penny gained in satisfaction. Did you miss it? Never mind, I have summed up what it was …
Social media ≠ Marketing
Czech companies aren’t very good at social networking, even though the key to success is quite simple: don’t try to make a statement – just talk to people.
My article about social media and the usual mistakes companies make. A little bit about finding out who should be responsible in a company, a few thoughts on unmarketing, customer care and the return toward good ol’ days when customers were your neighbours, not merely numbers in an Excel sheet. A translation of an article written for a Czech magazine Computer.
Your gateway to social media in CEE. Learn about the trends, influencers, successful projects, local stars, new startups and get connected – without spam and deadwood